Our Story

We built FounderFlow because manual outreach sucks.

It's tedious, it's slow, and it takes time away from the work that actually matters.

The Problem

Before building FounderFlow, I worked as a setter — sending DMs manually for hours every day. Copy-pasting the same messages, tracking who replied in a spreadsheet, following up with leads who went quiet. It worked, but it was soul-crushing.

I was spending 3+ hours a day on outreach alone. That's 15+ hours a week just sending messages — time I could have spent on strategy, product, or actually closing deals.

The tools that existed were either too expensive, too complicated, or built for agencies (not individual founders). I wanted something simple: a system that finds leads, sends DMs, handles replies, and books calls — without me touching anything.

The Solution

So I built it. FounderFlow runs three engines in the background:

1. Discovery — Finds leads in your niche automatically. No more manual searching.

2. Outreach — Sends personalized DMs at a human-like pace. Follow-ups go out on their own if someone doesn't reply.

3. AI Setter — When someone replies, an AI assistant handles the conversation. It answers questions, deals with objections naturally, and sends your calendar link when they're ready to talk.

The result? Instead of 3 hours a day on DMs, you spend 15 minutes checking your pipeline and showing up to booked calls.

Who It's For

FounderFlow is built for personal brand builders — coaches, creators, fitness professionals, consultants, real estate agents, and small business owners who want inbound leads without hiring a team.

If you're currently doing your own DMs (or paying someone to do it), and you want that time back — this is for you.

How We Got Here

The Grind

Spending 3+ hours/day sending DMs manually as a setter. Knew there had to be a better way.

The First Engine

Built a DM automation tool for personal use. Immediately saved hours every day.

Adding AI

Integrated Gemini to handle replies automatically. The AI Setter was born — conversations handled without human input.

FounderFlow Today

A complete outreach system: discovery, DMs, AI replies, follow-ups, and a full CRM pipeline. Now available to other founders.

The Team

A lean team focused on automation and results.

Marvin

Founder & Lead Engineer

Built FounderFlow from scratch. Former setter who automated himself out of manual work.

Sales Lead

Strategy & Outreach

Handles lead quality and outreach strategy. Makes sure the right people get contacted.

Want to see it work?

Book a call or try the live demo — no commitment, just a conversation.